Posted by Kevin in What is meant by “link popularity” can get much more complex, which is discussed further in this article. But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. Abuse them, and you’re treading in potentially dangerous waters. This is just like link building. So, always keep that statement in mind when you consider linking or any other strategies for your Web site.
Basically you email or contact the Webmaster of a site that is complementary but generally not competitive to your own. However, there will be non-competitive sites that will link to you — especially if you offer to link back. Otherwise move on and take their site off of yours. This is also similar to membership. Search the sites of the people who have linked to you for other possible link partners.
Automating the task is asking for trouble, especially if you haven’t reviewed the site before asking for the link. The popularity of About and the extent of their quality links positions the network as a mandatory stop in a marketing campaign. Find as many themed directories to submit to as possible. Advertising agencies and printing shops can link to their customers and vice versa.
Regional directories can often supply plenty of incoming links. Go after authoritative sites. And you get great content. Write a testimonial for a product or service that you particularly like in your topic area.
Contact editors and writers and let them know you are available to be used as a source in exchange for a link and always push for the bio. Sometimes this can be similar to one way link building to many people. A sure fire way to increase link popularity is to have a high quality newsletter or article section on your site.
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